The Complete Digital Marketing Course [ Best Job-Oriented Short Term Course 2021 ]
3021 Students
4.8/5
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
8 Valid Certifications
Placement Assistance
Affordable Fee
Course Highlights
- Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube exam
- Exclusive access to Digital Marketing Experts
- A great course for learning SEO Marketing
- Certification Course
Course Overview
Who should do this course?
- Those seeking leadership positions
- Marketing Managers
- Digital Marketing Specialists
- Marketing or Sales professionals
- Management, Engineering, Business, or Communication graduates
- Entrepreneurs or Business Owners
What are the course deliverables?
- Get access to 6 courses (5 Core + 1 Elective)
- Access Instructor led batches in Digital Marketing Certified Associate (DMCA) course
- Exclusive access to Digital Marketing experts
- Earn Masters Certification on completion
More about this course
- Masters Program gives an in-depth understanding and advanced knowledge of the 8 most important digital marketing domains - Search Engine Optimization, Social Media Marketing, Pay-Per-Click, Conversion Optimization, Digital Analytics, Content Marketing, Mobile Marketing, and Email Marketing. The course includes real-world projects and virtual simulations for gaining domain experience.
- The Digital Marketing Specialist Masters Program is designed to transform you into a complete digital marketer with expertise across the top eight digital marketing domain- search engine optimization, social media marketing, pay-per-click, conversion optimization, digital analytics, content marketing, mobile marketing & email marketing.
Course Curriculum
- Introduction
- Introduction to SEO
- On Page Optimization
- Off Site Optimization
- Duplicate Content
- Keyword Research and Competitive Intelligence
- Design and Architecture
- Introduction to Social Media
- Making the Message Stick and Spread
- Social Media Channels
- Engaging with Influencers
- Listening and Reputation Management
- Social Media Measurement
- Introduction to Content Marketing
- Content Marketing Strategy
- Overseeing a Content Marketing Program
- Content Marketing Tactics
- Social Media Platforms
- Content Marketing Budget and Measurement
- Introduction to Email Marketing
- Spam
- The Mailing List
- Elements of an Email
- Measurement
- Marketing Automation
- Introduction to Mobile Marketing
- Products and Services
- Incentives and Loyalty Programs
- Location Opportunities
- Mobile Advertising
- Mobile Audiences
- Introduction to PPC
- Account Hierarchy and Structure
- The Buying Fuweb anannel
- The PPC Auction
- PPC Targeting Options
- Keyword Research
- Introduction to Conversion Optimization
- Building Momentum
- Understanding Personas
- Landing Pages
- Copywriting
- Designing for Conversion
- Introduction to Web Analytics
- Key Performance Indicators
- Segmentation
- Qualitative Data
- Experimentation and Testing
- Competitive Intelligence
- Google Analytics Advanced Table Filtering
- Google Analytics Analytics Intelligence
- Google Analytics Mobile Application Tracking
- Google Analytics Multiple Goals and Goal Types
- Google Analytics Tracking Unique Visitors
- Google Analytics Custom Data Alerts
- Introduction to AdWords
- Account Structure
- Keywords and Match Types
- Creating Text and Search Ads
- Ad Extensions
- Display Ads
- Facebook Advertising
- Facebook Marketing
- YouTube and Video Marketing
- Topic Creating a Digital Marketing Strategy
- Topic Targeting Audience
- Topic Plan the Right Channel Mix
- Topic Campaign Management
- Topic Campaign Measurement
- Introduction to Web Analytics Opportunity, Options, Benefits
- Web Analytics
- Web Analytics Fundamentals Key Definitions and Framework
- Google Tag Manager
- Key Performance Indicators Simplified Part
- Key Performance Indicators Simplified Part
- Finding the Right KPIs for Your Business Type
- Understanding KPIs Through Email Marketing Analytics
- Segmentation, Part Introduction and Segment Types
- Segmentation, Part Techniques, Nuances, and Amazing Features
- Segmentation, Part Twelve Incredible Advanced Segments
- Five Wonderful Web Analytics Reports
- Website Path Analysis A Sweet Web Analytics Waste of Time
- Data Driven Tough Decision Making
- Business Impact Analysis Part Macro and Micro Conversions
- Business Impact Analysis Part Computing Economic Value
- Beginner’s Guide to Advanced Web Data Analysis, Part Site, Marketing, Visits
- Beginner’s Guide to Advanced Web Data Analysis, Part Fix Things, Entice Users
- Beginner’s Guide to Advanced Web Data Analysis, Part Focus on Acquisition
- Beginner’s Guide to Advanced Web Data Analysis, Part Reduce Cost, Increase Revenue
- Beginner’s Guide to Advanced Web Data Analysis, Part Analyze Unknown Unknowns
- Website Surveys, Part Solving for What + Why
- Website Surveys, Part Types, Invitations, and Best Practices
- Crowdsourced Voice of Customer Surveys, Testing, and Analysis
- Introduction to Experimentation and Testing Why You Can’t Live Without It
- Experimentation and Testing, Part AB Splits Demystified
- Experimentation and Testing, Part Multivariate Testing Demystified
- Competitive Intelligence Collection, Part Using Toolbar, Panel, and ISP Data
- Competitive Intelligence Collection, Part Using Search Engine, Vendor, VOC, and Other Data
- Competitive Intelligence Analysis, Part Analyzing Website Performance
- Competitive Intelligence Analysis, Part Analyzing Search Data and Audience
- Multi Channel Analytics, Part
- Multi Channel Analytics, Part
- Multi Channel Analytics, Part
- Multi Channel Analytics, Part
- Strategic Dashboards
- Rules for Dashboard Revolutionaries
- Clever Dashboard Modules
- Line of Sight Framework
- Measuring RSS
- Multi Channel Attribution
- Social Media Analytics, Part Conversation Rate
- Social Media Analytics, Part Amplification Rate
- Social Media Analytics, Part Applause Rate
- Social Media Analytics, Part Economic Value
- Social Media Analytics, Part Tools
- Facebook Analytics
- Google Analytics Advanced Table Filtering
- Google Analytics Analytics Intelligence
- Google Analytics Mobile Application Tracking
- Google Analytics Multiple Goals and Goal Types
- Google Analytics Tracking Unique Visitors
- Google Analytics Custom Data Alerts
- Quiz
- Course Feedback
- Introduction to Search Engine Optimization
- Four Dimensions of SEO
- A Brief History of SEO
- SEO Best Practices, Part Signals of an Optimized Page
- SEO Best Practices, Part URL Best Practices
- SEO Best Practices, Part Title Tags and META Descriptions
- SEO Best Practices, Part Images, Copy, and Other On Page Factors
- Keyword Research, Part Core Keyword Concepts
- Keyword Research, Part Keyword Value and Strategy
- Keyword Research, Part Research Demonstration
- KOB Analysis, Part KOB Analysis Concepts
- KOB Analysis, Part KOB Demonstration
- Keyword Research Tools
- Introduction to Site Architecture and Taxonomy
- Information Architecture for SEO, Part
- Information Architecture for SEO, Part
- SEO Best Practices, Part Domain Optimization
- SEO Best Practices, Part Breadcrumbs, Canonicalization, and Sitemaps
- SEO Best Practices, Part Duplicate Content
- SEO Best Practices, Part Robots txt and Redirects
- SEO Best Practices, Part Site Speed and Other Best Practices
- Sitemaps Reviewing Good and Bad Sitemaps
- A Guide to Linkbuilding, Part Why Links Are So Important
- A Guide to Linkbuilding, Part The Linkbuilding Process
- A Guide to Linkbuilding, Part Equity Education
- A Guide to Linkbuilding, Part Prospecting for Links
- A Guide to Linkbuilding, Part Competitor Backlinks
- A Guide to Linkbuilding, Part Approach Assessm
- SEO for Local Business, Part Introduction to Local Search
- SEO for Local Business, Part Understanding Local Search Ranking Factors
- SEO for Local Business, Part Optimizing Your Local Presence
- Site Audits, Part Introduction to Site Audits
- Site Audits, Part Content and Crawl Issues
- Site Audits, Part Sitemap, Robots txt, and Canonicalization Issues
- Site Audits, Part Information Architecture, Internal Link, and Inbound Link Issues
- Site Audits, Part Image, Title, Meta Description, and Site Speed Issues
- Establishing an Audit Framework w
- Content Creation and SEO Strategy Post Panda How the Panda Update Changed SEO
- Understanding the Penguin Update, Part Overview
- Understanding the Penguin Update, Part Link Health Checks
- Understanding Google’s Hummingbird Update
- Tracking SEO Performance
- Search Engine Optimization Analytics
- Analytics for SEO Marketers, Part Activity on Websites
- Analytics for SEO Marketers, Part Activity on Search Engines
- Careers in Online Marketing, Part Growth and Opportunity
- Careers in Online Marketing, Part Choosing Your Path
- Careers in Online Marketing, Part Getting the Job
- Launching and Managing Your SEO Consultancy
- Introduction to SEO Tools
- A Guide to Moz Tools
- Quiz
- Course Feedback
- Introduction to PPC Advertising
- Psychology of Search
- The Search Opportunity
- The Buying Cycle
- Quick Note on User Interfaces
- Introducing Keywords, Part Keyword Basics and Keyword Organization
- Introducing Keywords, Part The Long Tail and Keyword Discovery
- Understanding Match Types
- Managing Search Queries and Negative Keywords
- How to Add Keywords
- Creating Compelling Ad Copy, Part Connecting Search Queries to Websites
- Creating Compelling Ad Copy, Part Trademarks and Dynamic Insertion
- Ad Extensions
- Landing Pages Where to Send Your PPC Traffic
- Ad Copy Testing
- Account Settings and UI Walkthrough
- Campaign Settings, Part Location and Language Targeting
- Campaign Settings, Part Types, Budget, and Reach
- Setting and Measuring Goals
- ROAS, Conversion, and Setting Initial Bids
- Effective Bid Strategies, Part Bidding Options
- Effective Bid Strategies, Part Setting Bids
- How to Extract Valuable Data
- PPC Introduction to Display Advertising
- Advanced Display Targeting, Part Advanced Targeting Options
- Advanced Display Targeting, Part Taking Action
- Image and Video Ads
- Remarketing
- Ad Group Organization
- Campaign Organization
- Working with Multiple Accounts
- Introduction to Quality Score
- Working with Quality Score Part
- Working with Quality Score Part
- Pivot Tables and Quality Score
- Creating, Launching, and Managing a PPC Account, Part
- Creating, Launching, and Managing a PPC Account, Part
- Strategy Documentation and Implementation
- Landing Page Testing
- Advanced Testing Techniques
- Building the Perfect Landing Page
- Save Time with AdWords Editor and Excel
- Quiz
- Course Feedback
- Introduction to Social Media Part The Importance of Social Media
- Introduction to Social Media Part Social Media Channels
- Introduction to Social Media Part Business Impact
- Introduction to Social Media Part The Social Media Conversation
- Social Media Strategy Part , The Challenge of Social Media
- Social Media Strategy Part , Goals, Micro Goals, and Tactics
- Social Media Strategy Part , Campaign Hooks
- Social Media Strategy Part , The Value of a Social Media Strategy
- Understanding Paid, Earned, and Owned, Part Defining Media Types
- Understanding Paid, Earned, and Owned, Part Balancing Costs and Value
- Understanding Paid, Earned, and Owned, Part Creati
- Social Sharing, Part The Basics of Social Sharing
- Social Sharing, Part What Motivates Social Sharing and Interest?
- Social Sharing, Part Brainstorming Socially Share
- Blogging for Business, Part What Makes Blogs Essential
- Blogging for Business, Part Content Marketing Plans
- Blogging for Business, Part Cross Channel Content Support
- Finding and Communicating with Influencers, Part Finding Your Influencers
- Finding and Communicating with Influencers, Part The Perfect Pitch
- Finding and Communicating with Influencers, Part Working With Influencers
- Video and YouTube Marketing, Part Establishing a Video Marketing Strategy
- Video and YouTube Marketing, Part Gaining Exposure and Measuring Impact
- Video and YouTube Marketing, Part Leveraging Mobile Video
- Video and YouTube Marketing, Part Promoting and Me
- YouTube Advertising, Part YouTube for Business
- YouTube Advertising, Part Make a Client Video
- YouTube Advertising, Part Promote Your Client Video
- YouTube Advertising, Part Data, Metrics, and Analy
- Facebook Analytics
- Social Networking Overview
- Facebook Marketing, Part Understanding Facebook
- Facebook Marketing, Part Getting Started on Facebook
- Facebook Marketing, Part Understanding the Facebook Algorithm and News Feed
- Facebook Advertising, Part Understanding Facebook Ads
- Facebook Advertising, Part Choosing Your Ad Type
- Facebook Advertising, Part Facebook Ad Targeting
- Leveraging Twitter, Part Understanding Twitter
- Leveraging Twitter, Part Twitter Marketing Foundations
- Leveraging Twitter, Part Twitter Search and Twitter Cards
- Leveraging Twitter, Part Define a Goal and Create a Strategy
- Leveraging Twitter, Part Twitter Tools
- Twitter Advertising, Part Understanding the Options
- Twitter Advertising, Part Understanding Targeting and Bids
- Twitter Advertising, Part Advanced Twitter Targeting with TV Ads
- Twitter Advertising, Part Increased Ad Engagement with Twitter Cards
- Online Reputation Management, Part What to Measure
- Online Reputation Management, Part Tools of the Trade
- Online Reputation Management, Part What to Listen For
- Online Reputation Management, Part Five Steps to Smart Reputation Management
- Social Media Measurement, Part Introduction to Social Media Measurement
- Social Media Measurement, Part Social Metrics
- Social Media Measurement, Part Finding and Fixin
- Social Media Analytics, Part Conversation Rate
- Social Media Analytics, Part Amplification Rate
- Social Media Analytics, Part Applause Rate
- Social Media Analytics, Part Economic Value
- Social Media Analytics, Part Tools
- Pinterest Marketing, Part Understanding Pinterest’s Potential
- Pinterest Marketing, Part Putting Pinterest to Work
- Pinterest Marketing, Part Building a Pinterest Strategy
- Pinterest Marketing, Part Pinterest Measurement
- Pinterest Advertising
- Quiz
- Course Feedback
Top Recruiters
About Course Provider
More about Clear My Course
Simplilearn is named the 8th most influential education brand in the world by LinkedIn. It has helped over 1 million professionals and companies across 150+ countries get trained and acquire certifications.
Courses Offered in
- Marketing
- Web Development
- Search Engine Optimization
