The Complete Digital Marketing Course [ Best Job-Oriented Short Term Course 2021 ]

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8 Valid Certifications

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Course Overview

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Course Curriculum

  • Introduction
  • Introduction to SEO
  • On Page Optimization
  • Off Site Optimization
  • Duplicate Content
  • Keyword Research and Competitive Intelligence
  • Design and Architecture
  • Introduction to Social Media
  • Making the Message Stick and Spread
  • Social Media Channels
  • Engaging with Influencers
  • Listening and Reputation Management
  • Social Media Measurement
  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Overseeing a Content Marketing Program
  • Content Marketing Tactics
  • Social Media Platforms
  • Content Marketing Budget and Measurement
  • Introduction to Email Marketing
  • Spam
  • The Mailing List
  • Elements of an Email
  • Measurement
  • Marketing Automation
  • Introduction to Mobile Marketing
  • Products and Services
  • Incentives and Loyalty Programs
  • Location Opportunities
  • Mobile Advertising
  • Mobile Audiences
  • Introduction to PPC
  • Account Hierarchy and Structure
  • The Buying Fuweb anannel
  • The PPC Auction
  • PPC Targeting Options
  • Keyword Research
  • Introduction to Conversion Optimization
  • Building Momentum
  • Understanding Personas
  • Landing Pages
  • Copywriting
  • Designing for Conversion
  • Introduction to Web Analytics
  • Key Performance Indicators
  • Segmentation
  • Qualitative Data
  • Experimentation and Testing
  • Competitive Intelligence
  • Google Analytics Advanced Table Filtering
  • Google Analytics Analytics Intelligence
  • Google Analytics Mobile Application Tracking
  • Google Analytics Multiple Goals and Goal Types
  • Google Analytics Tracking Unique Visitors
  • Google Analytics Custom Data Alerts
  • Introduction to AdWords
  • Account Structure
  • Keywords and Match Types
  • Creating Text and Search Ads
  • Ad Extensions
  • Display Ads
  • Facebook Advertising
  • Facebook Marketing
  • YouTube and Video Marketing
  • Topic Creating a Digital Marketing Strategy
  • Topic Targeting Audience
  • Topic Plan the Right Channel Mix
  • Topic Campaign Management
  • Topic Campaign Measurement
  • Introduction to Web Analytics Opportunity, Options, Benefits
  • Web Analytics
  • Web Analytics Fundamentals Key Definitions and Framework
  • Google Tag Manager
  • Key Performance Indicators Simplified Part
  • Key Performance Indicators Simplified Part
  • Finding the Right KPIs for Your Business Type
  • Understanding KPIs Through Email Marketing Analytics
  • Segmentation, Part Introduction and Segment Types
  • Segmentation, Part Techniques, Nuances, and Amazing Features
  • Segmentation, Part Twelve Incredible Advanced Segments
  • Five Wonderful Web Analytics Reports
  • Website Path Analysis A Sweet Web Analytics Waste of Time
  • Data Driven Tough Decision Making
  • Business Impact Analysis Part Macro and Micro Conversions
  • Business Impact Analysis Part Computing Economic Value
  • Beginner’s Guide to Advanced Web Data Analysis, Part Site, Marketing, Visits
  • Beginner’s Guide to Advanced Web Data Analysis, Part Fix Things, Entice Users
  • Beginner’s Guide to Advanced Web Data Analysis, Part Focus on Acquisition
  • Beginner’s Guide to Advanced Web Data Analysis, Part Reduce Cost, Increase Revenue
  • Beginner’s Guide to Advanced Web Data Analysis, Part Analyze Unknown Unknowns
  • Website Surveys, Part Solving for What + Why
  • Website Surveys, Part Types, Invitations, and Best Practices
  • Crowdsourced Voice of Customer Surveys, Testing, and Analysis
  • Introduction to Experimentation and Testing Why You Can’t Live Without It
  • Experimentation and Testing, Part AB Splits Demystified
  • Experimentation and Testing, Part Multivariate Testing Demystified
  • Competitive Intelligence Collection, Part Using Toolbar, Panel, and ISP Data
  • Competitive Intelligence Collection, Part Using Search Engine, Vendor, VOC, and Other Data
  • Competitive Intelligence Analysis, Part Analyzing Website Performance
  • Competitive Intelligence Analysis, Part Analyzing Search Data and Audience
  • Multi Channel Analytics, Part
  • Multi Channel Analytics, Part
  • Multi Channel Analytics, Part
  • Multi Channel Analytics, Part
  • Strategic Dashboards
  • Rules for Dashboard Revolutionaries
  • Clever Dashboard Modules
  • Line of Sight Framework
  • Measuring RSS
  • Multi Channel Attribution
  • Social Media Analytics, Part Conversation Rate
  • Social Media Analytics, Part Amplification Rate
  • Social Media Analytics, Part Applause Rate
  • Social Media Analytics, Part Economic Value
  • Social Media Analytics, Part Tools
  • Facebook Analytics
  • Google Analytics Advanced Table Filtering
  • Google Analytics Analytics Intelligence
  • Google Analytics Mobile Application Tracking
  • Google Analytics Multiple Goals and Goal Types
  • Google Analytics Tracking Unique Visitors
  • Google Analytics Custom Data Alerts
  • Quiz
  • Course Feedback
  • Introduction to Search Engine Optimization
  • Four Dimensions of SEO
  • A Brief History of SEO
  • SEO Best Practices, Part Signals of an Optimized Page
  • SEO Best Practices, Part URL Best Practices
  • SEO Best Practices, Part Title Tags and META Descriptions
  • SEO Best Practices, Part Images, Copy, and Other On Page Factors
  • Keyword Research, Part Core Keyword Concepts
  • Keyword Research, Part Keyword Value and Strategy
  • Keyword Research, Part Research Demonstration
  • KOB Analysis, Part KOB Analysis Concepts
  • KOB Analysis, Part KOB Demonstration
  • Keyword Research Tools
  • Introduction to Site Architecture and Taxonomy
  • Information Architecture for SEO, Part
  • Information Architecture for SEO, Part
  • SEO Best Practices, Part Domain Optimization
  • SEO Best Practices, Part Breadcrumbs, Canonicalization, and Sitemaps
  • SEO Best Practices, Part Duplicate Content
  • SEO Best Practices, Part Robots txt and Redirects
  • SEO Best Practices, Part Site Speed and Other Best Practices
  • Sitemaps Reviewing Good and Bad Sitemaps
  • A Guide to Linkbuilding, Part Why Links Are So Important
  • A Guide to Linkbuilding, Part The Linkbuilding Process
  • A Guide to Linkbuilding, Part Equity Education
  • A Guide to Linkbuilding, Part Prospecting for Links
  • A Guide to Linkbuilding, Part Competitor Backlinks
  • A Guide to Linkbuilding, Part Approach Assessm
  • SEO for Local Business, Part Introduction to Local Search
  • SEO for Local Business, Part Understanding Local Search Ranking Factors
  • SEO for Local Business, Part Optimizing Your Local Presence
  • Site Audits, Part Introduction to Site Audits
  • Site Audits, Part Content and Crawl Issues
  • Site Audits, Part Sitemap, Robots txt, and Canonicalization Issues
  • Site Audits, Part Information Architecture, Internal Link, and Inbound Link Issues
  • Site Audits, Part Image, Title, Meta Description, and Site Speed Issues
  • Establishing an Audit Framework w
  • Content Creation and SEO Strategy Post Panda How the Panda Update Changed SEO
  • Understanding the Penguin Update, Part Overview
  • Understanding the Penguin Update, Part Link Health Checks
  • Understanding Google’s Hummingbird Update
  • Tracking SEO Performance
  • Search Engine Optimization Analytics
  • Analytics for SEO Marketers, Part Activity on Websites
  • Analytics for SEO Marketers, Part Activity on Search Engines
  • Careers in Online Marketing, Part Growth and Opportunity
  • Careers in Online Marketing, Part Choosing Your Path
  • Careers in Online Marketing, Part Getting the Job
  • Launching and Managing Your SEO Consultancy
  • Introduction to SEO Tools
  • A Guide to Moz Tools
  • Quiz
  • Course Feedback
  •  
  • Introduction to PPC Advertising
  • Psychology of Search
  • The Search Opportunity
  • The Buying Cycle
  • Quick Note on User Interfaces
  • Introducing Keywords, Part Keyword Basics and Keyword Organization
  • Introducing Keywords, Part The Long Tail and Keyword Discovery
  • Understanding Match Types
  • Managing Search Queries and Negative Keywords
  • How to Add Keywords
  • Creating Compelling Ad Copy, Part Connecting Search Queries to Websites
  • Creating Compelling Ad Copy, Part Trademarks and Dynamic Insertion
  • Ad Extensions
  • Landing Pages Where to Send Your PPC Traffic
  • Ad Copy Testing
  • Account Settings and UI Walkthrough
  • Campaign Settings, Part Location and Language Targeting
  • Campaign Settings, Part Types, Budget, and Reach
  • Setting and Measuring Goals
  • ROAS, Conversion, and Setting Initial Bids
  • Effective Bid Strategies, Part Bidding Options
  • Effective Bid Strategies, Part Setting Bids
  • How to Extract Valuable Data
  • PPC Introduction to Display Advertising
  • Advanced Display Targeting, Part Advanced Targeting Options
  • Advanced Display Targeting, Part Taking Action
  • Image and Video Ads
  • Remarketing
  • Ad Group Organization
  • Campaign Organization
  • Working with Multiple Accounts
  • Introduction to Quality Score
  • Working with Quality Score Part
  • Working with Quality Score Part
  • Pivot Tables and Quality Score
  • Creating, Launching, and Managing a PPC Account, Part
  • Creating, Launching, and Managing a PPC Account, Part
  • Strategy Documentation and Implementation
  • Landing Page Testing
  • Advanced Testing Techniques
  • Building the Perfect Landing Page
  • Save Time with AdWords Editor and Excel
  • Quiz
  • Course Feedback
  •  
  • Introduction to Social Media Part The Importance of Social Media
  • Introduction to Social Media Part Social Media Channels
  • Introduction to Social Media Part Business Impact
  • Introduction to Social Media Part The Social Media Conversation
  • Social Media Strategy Part , The Challenge of Social Media
  • Social Media Strategy Part , Goals, Micro Goals, and Tactics
  • Social Media Strategy Part , Campaign Hooks
  • Social Media Strategy Part , The Value of a Social Media Strategy
  • Understanding Paid, Earned, and Owned, Part Defining Media Types
  • Understanding Paid, Earned, and Owned, Part Balancing Costs and Value
  • Understanding Paid, Earned, and Owned, Part Creati
  • Social Sharing, Part The Basics of Social Sharing
  • Social Sharing, Part What Motivates Social Sharing and Interest?
  • Social Sharing, Part Brainstorming Socially Share
  • Blogging for Business, Part What Makes Blogs Essential
  • Blogging for Business, Part Content Marketing Plans
  • Blogging for Business, Part Cross Channel Content Support
  • Finding and Communicating with Influencers, Part Finding Your Influencers
  • Finding and Communicating with Influencers, Part The Perfect Pitch
  • Finding and Communicating with Influencers, Part Working With Influencers
  • Video and YouTube Marketing, Part Establishing a Video Marketing Strategy
  • Video and YouTube Marketing, Part Gaining Exposure and Measuring Impact
  • Video and YouTube Marketing, Part Leveraging Mobile Video
  • Video and YouTube Marketing, Part Promoting and Me
  • YouTube Advertising, Part YouTube for Business
  • YouTube Advertising, Part Make a Client Video
  • YouTube Advertising, Part Promote Your Client Video
  • YouTube Advertising, Part Data, Metrics, and Analy
  • Facebook Analytics
  • Social Networking Overview
  • Facebook Marketing, Part Understanding Facebook
  • Facebook Marketing, Part Getting Started on Facebook
  • Facebook Marketing, Part Understanding the Facebook Algorithm and News Feed
  • Facebook Advertising, Part Understanding Facebook Ads
  • Facebook Advertising, Part Choosing Your Ad Type
  • Facebook Advertising, Part Facebook Ad Targeting
  • Leveraging Twitter, Part Understanding Twitter
  • Leveraging Twitter, Part Twitter Marketing Foundations
  • Leveraging Twitter, Part Twitter Search and Twitter Cards
  • Leveraging Twitter, Part Define a Goal and Create a Strategy
  • Leveraging Twitter, Part Twitter Tools
  • Twitter Advertising, Part Understanding the Options
  • Twitter Advertising, Part Understanding Targeting and Bids
  • Twitter Advertising, Part Advanced Twitter Targeting with TV Ads
  • Twitter Advertising, Part Increased Ad Engagement with Twitter Cards
  • Online Reputation Management, Part What to Measure
  • Online Reputation Management, Part Tools of the Trade
  • Online Reputation Management, Part What to Listen For
  • Online Reputation Management, Part Five Steps to Smart Reputation Management
  • Social Media Measurement, Part Introduction to Social Media Measurement
  • Social Media Measurement, Part Social Metrics
  • Social Media Measurement, Part Finding and Fixin
  • Social Media Analytics, Part Conversation Rate
  • Social Media Analytics, Part Amplification Rate
  • Social Media Analytics, Part Applause Rate
  • Social Media Analytics, Part Economic Value
  • Social Media Analytics, Part Tools
  • Pinterest Marketing, Part Understanding Pinterest’s Potential
  • Pinterest Marketing, Part Putting Pinterest to Work
  • Pinterest Marketing, Part Building a Pinterest Strategy
  • Pinterest Marketing, Part Pinterest Measurement
  • Pinterest Advertising
  • LinkedIn
  • Instagram
  • Quiz
  • Course Feedback
  •  

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