Google’s Penguin Update: How It Transformed SEO and Link Building
Introduction In April 2012, Google introduced a massive algorithmic change in the form of Google’s Penguin Update, which truly shook up the world of SEO. Intended to address spammy link-building practices, Google’s Penguin Update focused on adding quality to search results by giving more relevance to authoritative sites. Let’s dive deep into this update and […]
Understanding Google’s Hummingbird Update: What It Means for Search
It was a major update to Google in September 2013: the Hummingbird Update. Several of the various goals that had to do with its creation included, but were not limited to, making the results of a search more effective and useful by understanding what the searches truly meant. Now, let’s dive into what the Update […]
How Google BERT Algorithm Enhances Search by Understanding User Intent.
Google BERT algorithm was donated in October 2019. This update really brought a drastic change in search engine technology since it allowed the program to let it understand natural language better. Also known as BERT, which is an acronym for Bidirectional Encoder Representations from Transformers, its aim is to improve how Google indexes the details […]
Why the Google Medic Update Still Matters: Lessons for Your SEO Strategy
Google Medic Algorithm has been very active in issuing new updates over the year, and in August 2018, it released what is now known as the “Medic Update’ and, at the time of its release had a profound impact on many websites particularly in the health, wellness, and medical niches. If your website experienced changes […]
The Impact of Google’s Fred Update: Enhancing Quality and User Experience in SEO
In March 2017, Google released an algorithm update that the SEO community named “Fred.” This update came to shake things up in search rankings for many websites and felt its effects wide across the internet. Let’s dive in and talk about what the Fred update is and how it affects websites. What is a Google […]
Google Possum Algorithm Update Explained: How It Transformed Local Search Rankings
Google Possum Algorithm released September 1, 2016, Possum, which significantly altered the way local search results would show up. It was meant to serve users much better results that are more relevant and appropriate by filtering duplicate listings and giving a boost to businesses not showing up in local search until then. Let’s get a […]
Google RankBrain AI Revolution: Redefining Search Engine Optimization
The inception of the RankBrain on 26, October 2015, introduced a new paradigm to approach and apply search engines. RankBrain is an AI solution which allows Google to comprehend what users look for, especially if the terms provided are complex, ambiguous or brand new. What is Google RankBrain Algorithm? RankBrain is one part of other […]
All about Google Pigeon Update
The Google Pigeon Update: Revolutionizing Local Search In July 2014, Google launched a significant algorithm update called the Google Pigeon Update. This update fundamentally changed how local searches were displayed on SERPs, making local search results more accurate and relevant. Before Pigeon, local searches often diverged from the main organic search results, leading to a […]
Mobile Friendly Test: Optimize Your SEO | Clear My Course
In April 2015, Google made a big change to how it ranks websites in search results, known as the Mobile-Friendly Update. This update aimed to make browsing on smartphones easier by favoring websites that passed the mobile friendly test sites that looked good and worked well on mobile devices. Let’s break down what this update […]
Google’s Panda: The Friendly Algorithm with a Fierce Bite
Google Panda Algorithm Update: Improving Content Quality Since 2011 What is Google Panda? Google Panda is an update to the algorithm used by the Google search engine. It was designed to reward high-quality content and penalize low-quality or duplicate content. This update reshaped how websites were ranked in search results by emphasizing valuable and relevant […]
