What is RAG (Retrieval-Augmented Generation): What It Means for Digital Marketers in 2026

Search results have evolved beyond the traditional list of blue links. When someone types a question into Google, ChatGPT, or Perplexity today, they often get a direct answer – pulled from real websites and stitched together by an AI. The system behind this capability is known as Retrieval-Augmented Generation (RAG). If you work in digital […]