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Conversion Rate: The percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

Click-Through Rate (CTR): The percentage of users who click on a specific link or call-to-action (CTA) compared to the total number of users who view it. It’s commonly used in email marketing and online advertising.

CTA(Call to Action): A prompt or directive in marketing materials designed to encourage users to take a specific action, such as “Buy Now,” “Subscribe,” or “Learn More.”

Content Management System (CMS): A software platform that enables users to create, edit, and manage digital content on websites without extensive coding knowledge.

Cost Per Click (CPC): The amount an advertiser pays each time a user clicks on their online advertisement, often used in pay-per-click (PPC) advertising campaigns.

Cost Per Acquisition (CPA): The total cost incurred to acquire a customer through marketing efforts. It’s calculated by dividing the total campaign cost by the number of acquired customers.

Cross-Platform Marketing: A strategy that involves promoting a product, service, or message across multiple digital platforms and channels, such as social media, email, and websites.

Code To Text Ratio: The code to text ratio refers to the ratio of text displayed on a page to the code used to create it, enhancing user experience but not directly ranking.

Comment Spam: refers to poorly written, off-topic, and self-promotional comments posted by spambots in search of a free, but ultimately worthless link.

Core Web Vitals: are metrics indicating a good user experience, introduced alongside the Page Experience update, assessing page performance related to user experience.

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