With a tap, a click, or a swipe, we are able to access a universe of information, traverse global networks, and engage in a world that was once beyond our imagination. The speed of this transformation is sensational, an evolution that’s redefined the very existence of human beings and their lives.
Welcome to the fast paced online era, where bytes of information soar through cyberspace, influencing everything from the way we shop to how we connect with the world. It’s a universe where our everyday interactions, business strategies, and even career trajectories have found a new home. This shift—ushered in the Digital Transformation.
The Age of Digital Revolution
There was a time when our world was largely involved with mechanical devices and used analog systems. Then, in the latter part of the 20th century doors were opened for the digital revolution—a wave of change that came with the advent of digital computing and communication technologies. This wave washed away the traditional norms, bringing forth a new era teeming with possibilities.
The turning point was marked in 2002 when the world crossed a threshold, storing more information in digital form than in the conventional analog format. Think about it—just a few decades ago, three-quarters of our data was still stored in the analog form. But by 2007, only 6% remained untouched by the digital makeover. That’s a massive shift in a short span of time.Fast forward to 2020, and the global data storage has reached 64 zettabytes. Yes, you read that correctly—64 zettabytes, i.e 6.4 trillion gigabytes! Showcasing the advance of online user presence and utilization.
In between this, digital marketing professionals are capitalizing on this expansion by navigating with precision, driving businesses with strategic online marketing, impacting consumer behavior, and determining the parameters of our marketing experiences.
The global spending on digital advertising soared to a staggering $389 billion in 2021. That’s a testament to the colossal impact that digital marketing wields in our world today, reshaping the way businesses communicate and consumers engage.
Zooming into 2023, the Indian digital marketing market attained a value of USD 5,118.55 million in 2023 , with projections hinting at a Compound Annual Growth Rate of 30.3% during 2024-2032 to reach a value of USD 55,372.78 million by 2032.
But here’s the thing: the demand for digital marketing professionals is only hiking up. This is where the attention is redirected to digital marketing courses, which is becoming the path for both experienced professionals seeking to sharpen their skills and newcomers impressed by the boundless potential of this dynamic industry.
In this blog, we will detail the riveting expanse of digital marketing courses. Get ready to uncover what digital marketing is and why it is in such high demand among students and professionals. We’ll reveal the reasons behind their rise, illustrating how they have influenced careers and businesses today.
What is Digital Marketing?
Phillip Kotler, recognized as the father of modern marketing, defines it as-
Digital Marketing is a set of activities that a company or person runs on the Internet in order to attract new businesses and develop a brand identity.
Online marketing contains all promotional initiatives utilizing the electronic tools or the internet. Its principal aim is to engage and attract potential customers using diverse online platforms and digital marketing techniques.
This includes various activities and more, such as:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Pay-Per-Click advertising (PPC)
- Marketing Analytics
Growing Demand for Digital Marketing Professionals
In 2020, India had more than 700 million internet users. It is predicted that for 2040, the numbers are set to go over 1.5 billion. That is definitely a huge number, and this leads to the compelling narrative – the increase for the demand of skilled digital marketing experts.
Why, you ask? Well, here’s the reason: If over 43% of India’s population is in front of a screen and immersed in the world of internet, it’s no surprise that the need for digital marketing will be getting higher. A LinkedIn survey lists digital marketing among the top 10 most in-demand career skills that employers are searching for in potential employees.
Reasons Behind the Demand of Digital Marketing Courses
Let us look at some of the primary reasons why digital marketing courses are so popular. They are as follows:
- Career Opportunities
Let us begin with one of the key reasons behind the high demand for digital marketing courses. It is the abundance of job opportunities in this field. Every industry, entity, community and even individuals require marketing in some form or another.
According to the Bureau of Labour Statistics (BLS), the marketing industry will see a 10% increase in career opportunities by 2031, corresponding to an addition of 33,700 new jobs. And over 55% of marketing happens online. So, basically every economic sector and industry needs digital marketing to effectively connect and engage with people, whether on a local or an international scale.
Digital marketing is a field teeming with diverse career prospects, making it an appealing choice for both students and professionals alike. You can become a digital marketing trainer or a freelance digital marketing expert, the options are plenty. They are:
Top 10 Digital Marketing Careers
- Popularity of Digital Marketing Certification Courses
Digital marketing courses have gained immense popularity among students due to the significance it has on modern business marketing. Furthermore, due to the adoption of eLearning, online platforms with digital marketing courses are firmly being established and searched up for.
These courses are offered in various formats, including UG and PG degrees, diplomas, and certification programs. Among these, Digital Marketing certification courses stand out as highly sought-after. These programs are designed to impart essential digital marketing principles in a short time span, making them an eye-catching option for newcomers and experienced professionals alike.
No matter what your academic background is, you have the chance to start fresh on this journey. Just like our students, numerous individuals with diverse educational backgrounds have chosen to enroll in digital marketing courses, drawn by the compelling demand and scope of possibilities.
Recognizing the escalating demand for digital marketing expertise, many have introduced specialized programs to address this need. However, acknowledging digital marketing in theory isn’t enough. To really understand how it works, you need to be part of actual projects. That’s why digital marketing institutions like ours offer internships as part of the learning experience. Working on live projects helps students put what they’ve learned into practice.
This way, we’re not just teaching theory; we’re preparing students to meet the growing demand for skilled digital marketers. It’s like a win-win, students get hands-on experience, and businesses get the skilled professionals they need.
- Transformation of Businesses
The adoption of e-commerce and internet advertising has dramatically changed the business world, increasing the demand for digital marketing experts who can assist companies to thrive and survive. Around 44% of marketing experts agree that digital marketing yields a higher return on investment(ROI) than offline marketing. Traditional marketing can be expensive and less targeted, compared to digital marketing.
Online marketing has entirely altered the dynamics of how businesses connect and engage with their existing clients and potential customers. Conventional marketing methods generate 50% fewer interactions with customers than online marketing.
Recently AI tools and digital marketing strategies are empowering businesses to reach a broader audience but in a more targeted and customized manner. This establishes stronger relationships with customers and delivers a more personalized experience. Additionally, digital marketing has made advertising easier, making it more cost-effective for companies of all sizes to promote their goods and services.
S&P Global Market Intelligence has found that digitally driven organizations outperform digitally delayed ones in terms of many marketing metrics, including customer satisfaction, average time to respond to customer inquiries, customer lifetime value, customer acquisition, and marketing ROI.
The Pandemic Effect
The digital era has changed how businesses and marketing function, having been brought about by the use of technology and heightened by the pandemic. People were compelled to stay indoors due to lockdowns and COVID-19. With businesses and consumers spending a lot of time on the internet, our lives became digitally integrated. This was a significant instance that prompted businesses to employ Online Behavioural Advertising (OBA) to target these online users with digital marketing.
In May 2019, the monthly search volume for ‘Digital Marketing Courses‘ was around 60,500. Then it increased by 49.5% to approximately 90,500 searches in May 2020, during the peak of the pandemic.
Also consider this: with the pandemic, around 85% of marketers upped their social media activities as well. All this points towards the demand and necessity of professionals who possess the skill set needed to draft digital marketing strategies that target a broader audience and boost customer conversion rates.
- Versatility of Digital Marketing Skills
Digital marketing skills go beyond industry boundaries, transforming today’s complex professional landscape. Proficiently navigating diverse digital platforms, understanding consumer behaviors, and adapting strategies to different markets make digital marketing essential across sectors. Its adaptability extends to shaping customer experiences, enhancing brand visibility, and optimizing business outcomes, regardless of the industry.
Many companies in tourism, healthcare, public service, and multinational sectors hire our students, showcasing the broad applicability of these skills. This versatility empowers professionals to shift between sectors, enabling them to effectively contribute to various businesses’ strategic goals. It highlights the indispensable nature of digital marketing skills in the contemporary global economy.
- Entrepreneurial Opportunities
Digital marketing courses empower individuals with the skill set to start their own businesses or consultancy firms. With the knowledge gained, you can help other businesses grow their online presence while building a successful entrepreneurial career.
Digital marketing offers entrepreneurs a low-cost entry into global markets, enabling a reach beyond geographical boundaries. It facilitates precise audience targeting, allowing startups to compete favorably with established brands. The dynamic nature of digital platforms presents a solid ground for innovative business models, fostering agility and rapid growth for entrepreneurial ventures.
Benefits of Enrolling in a Digital Marketing Course
There many benefits that can be listed, but let’s mention major five:
Who Can Pursue This Demanding Digital Marketing Course?
The versatility of this industry also applies to its learners too. Digital marketing courses are suitable for:
- Students and recent graduates from various academic backgrounds.
- Professionals with marketing backgrounds looking to upgrade their skills.
- Individuals seeking a career change, regardless of their previous field.
- Entrepreneurs and small business owners looking to grow their businesses
- Creative minds eager to innovate with unique digital marketing strategies
- Aspiring social media influencers to build an engaging personal brand.
- Freelancers and part-time job seekers to expand their income opportunities.
- Stay-at-home parents and retirees looking for flexible career options.
- Tech enthusiasts interested in the online marketing world.
Digital marketing has evolved into a high-demand course due to its significance in the modern business landscape, the abundance of career opportunities it offers, and its adaptability across diverse industries. Whether you have a marketing background or a complete fresher, a digital marketing course can pave the way for a successful and fulfilling career. So, if you’re considering your educational and career path, don’t overlook the possibilities that digital marketing courses can provide.
ClearMyCourse offers AI enhanced digital marketing courses and associated Internships at our digital marketing institute in Kochi. Contact us for more information.