Backlink: A link from one website to another. Backlinks are important for seo, as they can improve a website’s authority and search engine rankings.
B2B (Business-to-Business): A type of commerce where businesses sell products or services to other businesses rather than to individual consumers.
B2C (Business-to-Consumer): A type of commerce where businesses sell products or services directly to individual consumers.
Bounce Rate: The percentage of visitors who leave a website without interacting with any other pages. A high bounce rate can indicate that visitors are not finding the content engaging.
Buyer Persona: A fictional representation of an ideal customer, based on research and data, used to guide marketing strategies and content creation.
Banner Ad: A graphical advertisement displayed on a website, typically at the top or sides of the page.
Behavioral Targeting: A digital advertising strategy that delivers ads to users based on their online behavior, such as websites visited or previous interactions.
Black Hat SEO: Unethical or manipulative SEO techniques that violate search engine guidelines to improve a website’s ranking. These practices can result in penalties.
Bing: Microsoft’s search engine, Bing, started in June 2009, taking over from Microsoft Live Search (formerly MSN Search and Windows Live Search). Since 2010, Bing has been responsible for Yahoo’s regular search outcomes under a deal made in July 2009 between Microsoft and Yahoo.
Blog: A blog is a collection of posts arranged by time, with the latest at the top. It shares personal or business interests and can be written by one person or a group. Initially named web logs, they got a new term, “blog,” to prevent confusion with server log files, and this abbreviation became the widely used term.(example:cmc-blog)
Bot: See: Crawler, Googlebot.
Branded Keyword: when a user’s search contains an exact match—or variation—of a certain brand name or business. Some examples of branded keywords are “Search Engine Journal,” “SEJ,” “SearchEnginejournal.com,” and “Search Engine Journal SEO 101 Guide”
Breadcrumb: An feature of navigation that makes it simple for users to find their location on a website.
Broken Link: A link that leads to a 404 not found. Typically, a link becomes broken when:
- A website goes offline.
- A webpage is removed without implementing a redirect.
- The destination URL is changed without implementing a redirect.
Browser :software that gives you online access to data and information. The three most widely used browsers are FireFox, Safari, and Google Chrome.
