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digital marketing basic terms
digital marketing basic terms

Display advertising: it is type of digital marketing that consists of visual advertisements, banners, or graphics that are placed on websites. These are usually a part of a larger campaign.

Direct Traffic: Users who find a website by bookmarking or putting its URL into a web browser, as opposed to using search engines or referral links.

Duplicate information: When the same or strikingly identical information appears on several websites, it can be confusing to search engines and hurt their rankings.

Domain name: A distinct web address, like, that is used to identify a particular website. Domain names need to be registered and renewed on a regular basis. (for example: )

Demographics: Features of a population or audience group that are utilized for targeting in digital marketing efforts, such as geography, gender, income, age, and education.

Deep Link :This can be used to describe two types of links: links that lead to webpages other than homepages or links that point to information on mobile applications.

De-Indexing: the process by which a search engine eliminates a webpage or website from its index

Disavow: This is the process by which you instruct Google to reject links that are phony, spammy, or low-quality.

Do-follow: Any link that lacks the “nofollow,” “UGC,” or “sponsored” attributes is considered a dofollow link. Search engine crawlers can track dofollow links, which give the connecting site link equity and affect page rankings.

Display Network: A display network is a collection of websites and applications that let advertisers place advertisements on their pages. Over 2 million websites make up the Google AdWords display network, which reaches over 90% of net consumers. Advertisers can buy display network advertising that target customers based on keywords and subjects, website positioning, and remarketing.

Demand Generation: Targeted marketing campaigns by advertisers to raise awareness of a brand, product, or service are referred to as demand generation. The B2B, business to government, and B2C sales cycles frequently involve demand creation. Through a variety of marketing channels, marketers connect with consumers and businesses in order to build a strong program base and an organized sales process.

Digital marketing: it is used to link marketing strategies to digital technology such as the Internet. The phrase refers to any and all online marketing strategies, including blogging, site design, content marketing, SEO, CRO, and PPC. Digital marketing can also take the shape of video streaming over the internet with commercials.

Digital Marketing Advertising: The phrase “digital marketing advertising” links digital technologies to marketing. Digital marketing advertising is used by marketers to advertise their brands, goods, and services. The phrase is most frequently used in reference to internet and mobile marketing. Digital marketing is a term used frequently to describe advertising in digital marketing.

Digital Marketing Attribution Models: An advertiser can identify particular user actions that help them achieve their objectives by using digital marketing attribution models. Take the actions that precede a transaction, for example. Marketers categorize consumer behavior and provide a value to it. Marketers are better able to see and comprehend consumer behavior as well as the importance of the stages involved in closing a deal.

Digital Marketing Automation: Software now in use that is intended to automate marketing tasks is referred to as digital marketing automation. Repetitive processes like social network posts, email campaigns, and other website actions are frequently automated by marketers. Business tasks become easier to do and need less time when marketing automation is implemented. Online companies may purchase, sell, and turn prospects into customers with the help of marketing automation.

Digital Marketing Campaigns: Online advertisements are referred to as digital marketing campaigns. Campaigns for digital marketing can incorporate a variety of advertising formats, such as PPC and content marketing. Campaigns are carefully planned by marketers in order to interact with customers, close deals, improve website traffic, and boost profits. Marketing campaigns use one or more digital marketing channels for campaign success in order to achieve company/marketing goals.

Digital Marketing Channels: Search engines, websites, mobile applications, email, social media, and other digital advertising sources are examples of digital marketing channels. Internet-based digital technologies are employed in the marketing of products and services. Digital marketing channels facilitate audience targeting, brand awareness building, and sales growth.

Digital Marketing Dashboard: A digital marketing dashboard is a piece of software that gives marketers useful data about their online marketing endeavors. Multiple channels are used in digital marketing initiatives. Lead generation statistics and monthly target progress are the main features of dashboards.

Digital Marketing Funnels: A five-step consumer purchasing process is referred to as a digital marketing funnel. The five phases encompass exposure of a brand, product, or service; discovery; consideration; conversion; and customer relationship-building, loyalty, and retention. Exposure consists of PPC, banner ads, SEO, content marketing, and a following or community. Customers discover a brand, good, or service through discovery. Consumers start thinking about making a purchase during consideration. Customer relationship management is the marketer’s way of following up to foster brand loyalty and retention. Conversion is the purchase. Successful marketing funnel completion generates repeat business and client loyalty.

Digital marketing objectives: The phrase “digital marketing objectives” describes the targeted, analytical, and interactive promotion of goods and services. Digital technologies are used in marketing to locate and connect with customers. to increase brand and customer loyalty as well as the conversion of prospects into customers. Marketers achieve their objectives through raising sales, interacting with customers more, and raising brand awareness.

Digital Marketing Key Performance Indicators (KPIs): KPIs for Digital Marketing are metrics used to monitor and assess the effectiveness of marketing campaigns. A marketer’s marketing strategy includes KPIs. The values can be applied to several corporate domains, such as financial structures and productivity. To organize their next marketing campaigns, marketing teams develop KPIs. Prioritizing business areas and target objectives helps choose the indicators that will work best when developing a marketing strategy. Future campaign performance is predicted using data and metrics.

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